{"product_id":"performance-marketing-retainer","title":"Monthly Performance Marketing Retainer Package","description":"\u003cp data-start=\"207\" data-end=\"461\"\u003e\u003cstrong data-start=\"207\" data-end=\"315\"\u003eDone-for-you paid media management + optimization to drive predictable leads, sales, and revenue growth.\u003c\/strong\u003e\u003cbr data-start=\"315\" data-end=\"318\"\u003eWe manage your campaigns end-to-end, optimize weekly, and report performance clearly—so you always know what’s working and where to scale next.\u003c\/p\u003e\n\u003cblockquote data-start=\"463\" data-end=\"598\"\u003e\n\u003cp data-start=\"465\" data-end=\"598\"\u003e\u003cstrong data-start=\"465\" data-end=\"489\"\u003eAd spend is separate\u003c\/strong\u003e (paid directly to platform Google\/Meta\/Indeed\/LinkedIn etc.). This retainer covers strategy, management, optimization, and reporting.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3 data-start=\"626\" data-end=\"658\"\u003eStarter - $1,500 \/ month \u003c\/h3\u003e\n\u003ch3 data-start=\"626\" data-end=\"658\"\u003eBest for businesses starting paid media or needing reliable monthly management.\u003c\/h3\u003e\n\u003cp data-start=\"740\" data-end=\"753\"\u003e\u003cstrong data-start=\"740\" data-end=\"753\"\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"754\" data-end=\"1045\"\u003e\n\u003cli data-start=\"754\" data-end=\"805\"\u003e\n\u003cp data-start=\"756\" data-end=\"805\"\u003e2 platforms (Google Ads + Meta)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"806\" data-end=\"845\"\u003e\n\u003cp data-start=\"808\" data-end=\"845\"\u003eCampaign setup + ongoing optimization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"846\" data-end=\"891\"\u003e\n\u003cp data-start=\"848\" data-end=\"891\"\u003eKeyword\/audience research + ad copy support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"892\" data-end=\"950\"\u003e\n\u003cp data-start=\"894\" data-end=\"950\"\u003eConversion tracking checklist + QA (GA4, pixels, events)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"999\"\u003e\n\u003cp data-start=\"953\" data-end=\"999\"\u003eBasic landing page recommendations (CRO notes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1045\"\u003e\n\u003cp data-start=\"1002\" data-end=\"1045\"\u003eMonthly performance report + next-step plan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1850\" data-end=\"1853\"\u003e\n\u003ch2 data-start=\"1855\" data-end=\"1894\"\u003eWhat You Get Every Month \u003c\/h2\u003e\n\u003cul data-start=\"1895\" data-end=\"2183\"\u003e\n\u003cli data-start=\"1895\" data-end=\"1935\"\u003e\n\u003cp data-start=\"1897\" data-end=\"1935\"\u003e✅ Campaign management + optimization\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1936\" data-end=\"1995\"\u003e\n\u003cp data-start=\"1938\" data-end=\"1995\"\u003e✅ Ongoing performance improvements (CPI\/CPA\/ROAS\/Leads)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1996\" data-end=\"2041\"\u003e\n\u003cp data-start=\"1998\" data-end=\"2041\"\u003e✅ Budget pacing + scaling recommendations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2042\" data-end=\"2084\"\u003e\n\u003cp data-start=\"2044\" data-end=\"2084\"\u003e✅ Ad copy + creative direction support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2085\" data-end=\"2126\"\u003e\n\u003cp data-start=\"2087\" data-end=\"2126\"\u003e✅ Reporting with actions + next steps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2127\" data-end=\"2183\"\u003e\n\u003cp data-start=\"2129\" data-end=\"2183\"\u003e✅ Growth systems thinking (not “set it and forget it”)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2185\" data-end=\"2188\"\u003e\n\u003ch2 data-start=\"2190\" data-end=\"2201\"\u003eBest For\u003c\/h2\u003e\n\u003cul data-start=\"2202\" data-end=\"2445\"\u003e\n\u003cli data-start=\"2202\" data-end=\"2273\"\u003e\n\u003cp data-start=\"2204\" data-end=\"2273\"\u003eHealthcare organizations, staffing agencies, HealthTech \/ MedTech\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2274\" data-end=\"2298\"\u003e\n\u003cp data-start=\"2276\" data-end=\"2298\"\u003eSaaS \u0026amp; B2B companies\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2299\" data-end=\"2331\"\u003e\n\u003cp data-start=\"2301\" data-end=\"2331\"\u003eE-commerce \u0026amp; lead generation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2332\" data-end=\"2385\"\u003e\n\u003cp data-start=\"2334\" data-end=\"2385\"\u003eLocal service businesses (multi-location welcome)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2386\" data-end=\"2445\"\u003e\n\u003cp data-start=\"2388\" data-end=\"2445\"\u003eProfessional services (law, finance, home services, etc.)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2447\" data-end=\"2450\"\u003e\n\u003ch2 data-start=\"2452\" data-end=\"2473\"\u003eOnboarding Process\u003c\/h2\u003e\n\u003col data-start=\"2474\" data-end=\"2684\"\u003e\n\u003cli data-start=\"2474\" data-end=\"2529\"\u003e\n\u003cp data-start=\"2477\" data-end=\"2529\"\u003e\u003cstrong data-start=\"2477\" data-end=\"2497\"\u003eKickoff + access\u003c\/strong\u003e (ads, analytics)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2530\" data-end=\"2567\"\u003e\n\u003cp data-start=\"2533\" data-end=\"2567\"\u003e\u003cstrong data-start=\"2533\" data-end=\"2565\"\u003eTracking + measurement check\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2568\" data-end=\"2605\"\u003e\n\u003cp data-start=\"2571\" data-end=\"2605\"\u003e\u003cstrong data-start=\"2571\" data-end=\"2603\"\u003eCampaign build \/ restructure\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2606\" data-end=\"2642\"\u003e\n\u003cp data-start=\"2609\" data-end=\"2642\"\u003e\u003cstrong data-start=\"2609\" data-end=\"2640\"\u003eLaunch + optimization cycle\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2643\" data-end=\"2684\"\u003e\n\u003cp data-start=\"2646\" data-end=\"2684\"\u003e\u003cstrong data-start=\"2646\" data-end=\"2684\"\u003eMonthly reporting + growth roadmap\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"2686\" data-end=\"2689\"\u003e\n\u003ch2 data-start=\"2691\" data-end=\"2698\"\u003eFAQs\u003c\/h2\u003e\n\u003cp data-start=\"2700\" data-end=\"2790\"\u003e\u003cstrong data-start=\"2700\" data-end=\"2725\"\u003eIs ad spend included?\u003c\/strong\u003e\u003cbr data-start=\"2725\" data-end=\"2728\"\u003eNo—ad spend is separate and paid directly to the ad platforms.\u003c\/p\u003e\n\u003cp data-start=\"2792\" data-end=\"2898\"\u003e\u003cstrong data-start=\"2792\" data-end=\"2822\"\u003eDo you require a contract?\u003c\/strong\u003e\u003cbr data-start=\"2822\" data-end=\"2825\"\u003eRecommended minimum: \u003cstrong data-start=\"2846\" data-end=\"2858\"\u003e3 months\u003c\/strong\u003e for meaningful optimization + learning.\u003c\/p\u003e\n\u003cp data-start=\"2900\" data-end=\"3024\"\u003e\u003cstrong data-start=\"2900\" data-end=\"2944\"\u003eCan you work with my existing campaigns?\u003c\/strong\u003e\u003cbr data-start=\"2944\" data-end=\"2947\"\u003eYes—often we improve performance faster by optimizing what’s already running.\u003c\/p\u003e\n\u003cp data-start=\"3026\" data-end=\"3138\"\u003e\u003cstrong data-start=\"3026\" data-end=\"3057\"\u003eDo you offer landing pages?\u003c\/strong\u003e\u003cbr data-start=\"3057\" data-end=\"3060\"\u003eWe provide CRO guidance and recommendations. Full build services can be added.\u003c\/p\u003e","brand":"ExcellaMark","offers":[{"title":"Default Title","offer_id":43027920683051,"sku":null,"price":1500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6697\/2715\/files\/7069A360-5EF0-4940-9047-F5F09410AB6C.jpg?v=1781573528","url":"https:\/\/excellamark.com\/products\/performance-marketing-retainer","provider":"ExcellaMark","version":"1.0","type":"link"}